Dive into my comprehensive guide and discover how to harness the power of Google Tag Manager for your WooCommerce store on WordPress. Master the step-by-step process of capturing essential ecommerce events using Google Analytics 4 to gain deeper insights into user behavior and optimize your sales funnel.
Tag: Google analytics
As Google Analytics 3 (Universal Analytics) nears its sunset, Drupal and Drupal Commerce users face an analytics challenge due to a lack of support for GA4 commerce events. Learn about a new Drupal module that circumvents this hurdle, harnessing Google's Measurement Protocol to directly send event data to GA4.