Tag: Server side

Similar to Google Analytics' Measurement Protocol, Facebook/Meta has the Conversions API for server-side tracking. This API sends events directly from your server to Meta, providing more accurate data, better targeting, and improved campaign insights.

As Google Analytics 3 (Universal Analytics) nears its sunset, Drupal and Drupal Commerce users face an analytics challenge due to a lack of support for GA4 commerce events. Learn about a new Drupal module that circumvents this hurdle, harnessing Google's Measurement Protocol to directly send event data to GA4.