Dive into my comprehensive guide and discover how to harness the power of Google Tag Manager for your WooCommerce store on WordPress. Master the step-by-step process of capturing essential ecommerce events using Google Analytics 4 to gain deeper insights into user behavior and optimize your sales funnel.
Tag: Google tag manager
As Google Analytics 3 (Universal Analytics) nears its sunset, Drupal and Drupal Commerce users face an analytics challenge due to a lack of support for GA4 commerce events. Learn about a new Drupal module that circumvents this hurdle, harnessing Google's Measurement Protocol to directly send event data to GA4.
In my previous article, I explained how to integrate the Facebook Pixel with a Drupal webform. I used the Simple Facebook Pixel module to send the purchase event to Facebook. In this article, we are going to see how to send the purchase event by using Google Tag Manager.