Similar to Google Analytics' Measurement Protocol, Facebook/Meta has the Conversions API for server-side tracking. This API sends events directly from your server to Meta, providing more accurate data, better targeting, and improved campaign insights.
In my previous article, I explained how to integrate the Facebook Pixel with a Drupal webform. I used the Simple Facebook Pixel module to send the purchase event to Facebook. In this article, we are going to see how to send the purchase event by using Google Tag Manager.
In this article, we are going to find out just how easy is to integrate the Facebook Pixel with a webform. This can be useful for example if you are using webforms for a quick checkout instead of using the full checkout flow that Drupal Commerce offers.
Jun 23, 2024
